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Société Générale has based its main sponsorship focus on rugby, with which it shares the shared values of strategy, dynamism, team spirit and professionalism, and this is a long-lasting commitment.
The Group’s first involvement in rugby came back in 1984, with the petite final of the Championnat de France 1st division: the “Challenge Jean Bouin - Trophée Société Générale”.
In 1987, this presence was confirmed by the signing of the first official partnership with the Fédération Française de Rugby. In 1999, Société Générale naturally became a partner of the Ligue Nationale de Rugby in order to associate itself with the development of professional rugby and benefit from the increased visibility of an increasingly successful French championship.
