The Journées des Ambassadeurs programme, in place since 2005, consists of representatives of professional rugby travelling the country to meet the public.

The Journées des Ambassadeurs give Société Générale and the French rugby league (LNR) the chance to promote the values of approachability, team spirit and professionalism as defended by everyone involved in professional rugby, be they players, referees or managers. Organised by Société Générale since 2005, the aim of this initiative is to take rugby to regions with no clubs competing in the upper divisions. “This initiative could not succeed without the support from all of Société Générale’s network, and especially its local branches”; says Arnaud Dagorne, the head of the French rugby league. Since the first event, 17 towns have been visited by the “Ambassadors’ from the LNR and Société Générale, with ever-increasing success!