Experimenting with groundbreaking innovations is the objective of Lab by Societe Generale. With its brand new showroom, the Lab now has a space dedicated to discussing and presenting the latest innovative products and services developed by the Group, such as the mobile payment solution Yoban'tel rolled out in Senegal and the mobile banking
iPhone application.

The showroom, inaugurated on December 22 in the Societe Generale towers at la Défense, was opened in March to Group employees and will soon be open to the public. Lab by Societe Generale is part of an innovation platform set up within the bank, as within all the highest-performing organisations. Its brief includes experiments and active monitoring of societal and technological trends through a participative approach involving all Group employees.

Innovation is one of Societe Generale's key values and is there to serve the relationship banking strategy that guides the Group's Ambition SG 2015 programme.